There's a new landmark at the "Ex". It's the Shell Oil Tower, whose gleaming glass walls and giant clock add a new feature to the skyline. An elevator is waiting to whisk you to the observation platform, far above the ground, where you can look down on the breathtaking spectacle of the greatest show on earth, the Canadian National Exhibition...look out over Metropolitan Toronto. here is a unique bird's eye view which makes a trip up the Shell Tower a must for every visitor to the Exhibition. You'll find the Shell tower straight through the Princes' Gates. make it a meeting place - get into the habit of saying to our friends "meet me at the Shell Oil Tower".
source: promotional flyer
After it was demolished in 1985 to make way for a car race, many people were lost as they left instructions to meet at a no longer standing tower. It is still missed.